In a survey of 1,227 women consumers between the ages of 35-55, an overwhelming 79% said knowing a company buys from women businesses would compel them to try a company’s product or services if they were not a current customer. Furthermore, 51% of respondents said a company’s support for women’s businesses is even worth a mulligan if the product or service misses the mark the first time. In addition, 81% said awareness of a company’s mission to buy from women’s businesses would moderately or significantly solidify their brand loyalty.

The first step for corporations to leverage their support of women’s businesses is to communicate it to the everyday consumer. According to the survey, 76% of women were not aware that some corporations made a concerted effort to buy from women’s businesses.