Weight loss is big business. The demand for weight loss products is huge. Overweight and obesity is a major health problem in America. Indeed, one in four Americans are considered to be overweight or obese. Obesity is the main predisposing factor for a variety of medical conditions including angina, hypertension, diabetes, stress and depression.

These results speaks for themselves and it means only one thing, that a large quantity of weight loss products and diet programs available doesn’t work. Who’s to blame for this is? Is it the people or is it the products? Well, in my opinion it is unreasonable to blame the consumer for a faulty product, that said it is also important that the product is used correctly. However, if so many people fail to utilize the product (in this case weight loss products and various diet plans) in the right way in order to achieve the promised results it might be wise to consider changing the product to fit the needs of the consumer. This is how a good diet plan needs to be planned out, it should be manageable and it should provide lasting results. However, it’s no secret that long term benefits for overweight people does not equal long term benefits for the weight loss industry. This is probably why many weight loss products are actually designed to fail in the long run. The economic aspects totally overshadows the main purpose. Which in the end should be to produce lasting results and improve health. Sadly, but naturally this in not the main motivation for marketers in the weight loss industry.