In the early days of entertaining, most local performers were trapped in their hometowns or other towns located nearby simply because they couldn’t afford to advertise nationally or internationally. The Internet shattered those boundaries by opening a means to communicate to everyone, everywhere. But many entertainers haven’t been taught how to market effectively online and, therefore, aren’t reaping any of the benefits.

While it’s not a matter of “if you build it, they will come,” Internet marketing also isn’t as hard as most people make it out to be. If you follow the checklist below, you’ll have a great start to marketing effectively online, so you can create a stream of gigs that will keep your calendar full.